Unlocking the power of Experiential Marketing: elevating your luxury brand's relevance

Discover how Glossier, Marriott, and other industry leaders captivate audiences with immersive experiences, and learn how you can do the same to keep your brand relevant and irresistible.

Experience Luxury Brands in an Unforgettable Way

In a brick and mortar location, luxury consumers expect a pampered shopping experience. These affluent buyers visit boutique locations to experience high-level service and engage with superior products.

The experience is and always has been a big part of a luxury purchase. It goes well beyond a transaction.

Lacoste Stranger Things Experiential Marketing Activation

Lacoste's April '23 activation included playable retro arcade games! Learn more here.

Another great example of experiential marketing is this campaign from Glossier, “the Millennials’ Estee Lauder." Teaming up with the famous Rhea’s Café to host its first pop-up makeup store in San Francisco, the entire café was remodelled to welcome the beauty line with a fresh coat of pastel pink paint and new furniture additions to appeal to Glossier’s youthful audience.

In sum, this beauty giant created an unexpected experience that embraced and blended in effortlessly with its surroundings, much like the brand's products do on the skin.

Looking at a website doesn’t give the potential buyer a true experience of the brand’s luxury. And it doesn’t exactly look good on Instagram, does it? This is why the experience is so important for luxury brands.