THE IMPORTANCE OF DATA: HOW TO TRACK ROI OF YOUR BRAND’S PRODUCT DISPLAYS
Being fully immersed in digital, the emphasis and necessity of data-driven campaigns should be particularly poignant for marketing professionals. Sales feedback, engagement rates, lead scoring, click throughs and more; they should all be very much front of mind.
But why is the data so important?
Being up to date on your brand’s insights will allow you to...
- Track performance and change things up accordingly
With customer expectations higher than ever before, you can’t just do the same thing over and over and call it strategy or manage your marketing ad-hoc. Keeping track of your analytics will enable you to adapt quickly to trends and make changes to under-performing campaigns.
- Be sure you’re investing in the right channels
There are so many marketing channels and social networks out there these days, investing time and money into all of them would have you running on empty. Your insights will help identify where to play.
- Get to know your audience’s behaviours
What are their likes, dislikes, most active hours of the day? What type of content do they enjoy? What else are they interested in? Which of your competitors are they engaging with? All of this information will be in your analytics.
Most importantly, knowing your data will help you generate sales leads and, in turn, revenue.
Let the data shape all of your marketing
Without wanting to sound like that scary 90’s ad that tried to deter us from copying VHS tapes; we’ve confirmed you wouldn’t want to create a digital marketing campaign that was blind to insights, so why should you do that with your visual displays or experiential marketing?
In the same way that pixels will track your social conversions and Google Analytics will track web performance or referrals, you need to be able to prove ROI or know what success looks like for “real life” marketing activations. Offline channels often get a bad name, as sometimes the measure of success comes as purely speculative, so we’re really excited to be able to provide a solution to this.
Enter: MAGNWALL
Service Graphics’ latest offering, MAGNWALL, is a fully electrified, magnetised display system comprising a single reusable kit that’s tailored to your brand. It’s eye-catching, it’s flexible, but most of all, it’s intelligent.
MAGNWALL’s patented technology opens up a new dimension to the customer retail experience. Sensors are built in to provide analytics on how people have interacted with the display. Learning shopper metrics like dwell time and movement will help users understand the effectiveness of their product displays and ascertain where changes are necessary.
What’s more, an accessible app will allow users to oversee MAGNWALL components from their own device, staying in control of light levels, digital screens, timings, colour filters and more. MAGNWALL very much makes the connection between the online and offline worlds.
Service Graphics are pleased to be the dedicated UK supplier of MAGNWALL, so if you’d like to find out more or learn how you could implement an intelligent display system into your store, exhibition display or event stand, contact our team today who will be happy to talk you through.