Service Graphics Wins Best Window Graphic at the VM & Display Awards for Gymshark Surreal

We’re thrilled to announce that Service Graphics has won the Best Window Graphic award at the VM & Display Awards 2025.

This recognition is a testament to our team’s dedication, creativity, and expertise in delivering high-impact visual solutions that captivate and engage.

Bringing the ‘Surreal’ to Life

Gymshark is known for pushing boundaries in fitness apparel, and their Surreal campaign was no exception. The goal was to create a window display that blurred the line between reality and imagination—drawing customers in with a dreamlike, immersive experience.

Our team worked closely with Gymshark to bring this vision to life, designing and installing an eye-catching window graphic that combined bold visuals, innovative materials, and flawless execution. The result? A show-stopping display that not only enhanced Gymshark’s brand presence but also left a lasting impression on passersby.

What Made This Window Graphic Award-Winning?

✔ Creative Concept – Inspired by the surrealist theme, we used dynamic imagery, optical illusions, and layered textures to create depth and intrigue.
✔ High-Quality Production – Precision printing and expert finishing ensured that every detail was sharp, vibrant, and visually stunning.
✔ Flawless Installation – Our team meticulously installed the graphics, ensuring a seamless fit and professional finish.
✔ Impact & Engagement – The window became a social media sensation, encouraging footfall and customer interaction.

A Win for Innovation in Visual Merchandising

The VM & Display Awards celebrate the best in visual merchandising, display, and retail design, making this win even more special. To be recognised among the industry’s best is an honour and reflects our commitment to pushing creative and technical boundaries.

Thank You to Our Partners

A huge thank you to Gymshark for trusting us with this project and to the VM & Display Awards for recognising our work. This achievement wouldn’t have been possible without our talented designers, production specialists, and installation team who made the vision a reality.

Looking Ahead

At Service Graphics, we’re passionate about creating impactful brand experiences. This win fuels our drive to continue innovating in window graphics, retail displays, and experiential design. If you’re looking for a standout visual solution for your brand, we’d love to bring your vision to life.

Let’s Create Something Award-Winning Together

Get in touch with our team to discuss how we can transform your retail space with cutting-edge graphics and displays.

Here’s to more bold, creative, and award-winning projects in the future! 🚀

#ServiceGraphics #VMandDisplayAwards #AwardWinning #WindowGraphics #RetailDesign #GymsharkSurreal