Aspinal of London - Summer Windows

Known for their beautifully handcrafted leather goods and accessories, Aspinal of London wanted to showcase their range of summer bags and accessories in their London store's window display. Service Graphics provided the Aspinal team with a total solution for their window display needs, from initial concept and design to production and delivery.

The Challenge

Service Graphics was tasked with creating a window display that would reflect the brand's luxury image while also conveying a relaxed, poolside vibe. The display needed to showcase three of Aspinals of London's products: the Mayfair Midi Bag, the Essential Flat Pouch, and The Resort Bag. The display also needed to be visually appealing to attract the attention of passers-by and encourage them to enter the store.

The Solution

After discussing the client's requirements and vision for the display, Service Graphics created a concept that would bring the poolside theme to life. The display featured a backdrop of blue pool tiles with sun loungers and real plants on either side, creating the illusion of a poolside resort. Our in-house studio created mood boards and visual renderings to bring the idea to life, see one example below.

To showcase the products, we created custom acrylic plinths in various sizes and heights to replicate the steps of a pool. The Mayfair Midi Bags were displayed on the highest plinths, with the Essential Flat Pouches and The Resort Bags displayed on lower ones. The plinths were covered in textured graphics to mimic pool tiles underwater.

The Result

The final display created by Service Graphics for Aspinal of London was a stunning representation of the brand's summer range.

Service Graphics provided Aspinal of London with a total solution for their window display needs, from initial concept and design to production and delivery. The resulting display successfully conveyed the brand's luxury image while also creating a fun and inviting atmosphere in line with the summer holiday theme.