Signage, Wayfinding, Sports, Stadium and Event Branding
The UK's leading signage business
We walso work with Liverpool FC, Manchester City FC, Manchester United FC, Totenham Hotspur FC, and the FA dressing the venue for events, providing fan TIFOSI banners, giant pitch banners and branding within players areas and dressing rooms.
We have worked with the RFU for many years and will provide signage and graphics for the 2025 Womens Rugby world.
We have been trusting Service Graphics with our building signage for over 25 years. We are extremely pleased with the service levels provided and will continue to use your team for future projects!
60 Years delivering stand-out signs and graphics
For over 60 years, we have been working with brands and local business on a range of signage projects. Our dedicated team of seasoned experts stands ready to design and craft the perfect sign tailored to your unique needs.
But don't take our word for it – explore our inspiring gallery below to witness the artistry and creativity that defines our work.
Sports Stadium Signage
We have seen a huge shift in the look and feel over the years, from timber perimeter signage now replaced with digital screens and our dedicated digital team can assist on digital signage projects. We also offer other affordable but high-impact sports advertising graphics such as crowd segregation banners, centre circle flags and, more recently, seat kilns for football stadiums and TIFOSI banners for fans. We manufacture all of these products and much more in-house, giving us the flexibility to turn projects around very quickly and on budget.
We have been involved in some of the most high-profile projects in the sporting world, with the Premier League and its teams, the FA, British Cycling, The RFU, The Olympics 2012, The Queens Club, Wimbledon, Commonwealth Games in Manchester and Glasgow. Our proven track record of delivering high-profile sporting events print solutions on a worldwide stage makes us a credible and trusted supplier within the sector.
More Sports Event Branding More Fabric Printing More Printed Floor Graphics
Wayfinding Signage
We provide wayfinding solutions for internal and external spaces, customised to your brand. Whether you need temporary signage for an event or permanent signs for your location, we’re here to help.
From outdoor directional signage to guide visitors through external areas to clear, branded solutions that improve flow within your space, our wayfinding signs are designed to meet your needs. Available across the UK, we make navigation seamless and stylish.
Signage serves multiple purposes, from advertising and branding to wayfinding and safety. Its versatility enables communication in any commercial environment, promoting sales or discouraging unwanted behaviour. Beyond basic health and safety signage, our services can support all commercial objectives.
Signage employs large formats, colours, typography, and imagery to command attention. Our design process at Service Graphics considers these elements to ensure effective communication. We can also incorporate features like outdoor illumination for round-the-clock visibility.
High-quality signage is a great marketing tool - a sign is the first impression someone is going to have of your business, you want it to be a fantastic one. We work alongside our clients, from conception to installation, to make the process a breeze.
Signage is typically long-lasting, especially branding or wayfinding types. With careful design, we can ensure your signage stays relevant over time. Through vandal-resistant materials and strategic installation, we can extend your signage's lifespan. Ultimately, the longevity of signage offers excellent return on investment, making it a cost-effective, impactful solution.
Signage's core function is to communicate swiftly and clearly, considering brief interactions, like when passing outdoor signage. We design with a firm grasp of your objectives, be it advertising with striking graphics or promoting safety. Our designs incorporate colour, typography, and layout to maximise impact.
We apply colour theory and visual communication expertise to reach your goals, enhanced by our experience with some of the UK's most iconic signage.
While safety signage adheres to specific formats for recognisability, commercial signage focuses on your brand identity, incorporating elements like your logo and colour scheme. It's essential for your signage to resonate with your customers, distinguish your brand, and harmonise with your other marketing materials. The design is then fine-tuned to meet your commercial objectives, whether directing customers or promoting events.
Placement is as crucial as design for signage effectiveness. We assess the location to ensure maximum impact and logical positioning, avoiding visual overcrowding. Depending on the site, our design approach adjusts accordingly - for instance, signage on a roundabout will feature bold yet minimalistic elements for clarity on the move. Our comprehensive approach guarantees your signage is well-suited and maximises your business objectives.
Interactive touchscreens can bring your campaigns and communications to life. Using a dynamic sign means that you can constantly keep its content fresh, making it perfect for delivering timely information. As digital signage can display multimedia content, such as animated text or streamed media, it can be very eye-catching and effective.
Digital signs offer versatility and adaptability, allowing your business to switch its messaging to tailor it to different audiences and locations. Our state-of-the-art digital screens can be used for various purposes, including digital wayfinding screens, menu screens and retail advertising screens.
From safety and branding, to directional and promotional, our range of indoor signage tells visitors everything they need to know about your business.
We can help you make a great first impression with signs that perfectly reflect your brand and reinforce your image, or help you guide customers through your space. Whatever messaging you're hoping to get across, an indoor sign is the way to do it.
Amplify your brand visibility with outdoor business signs positioned in high-traffic areas. We know how to get your business noticed, even on a bustling street. Our outdoor signs are all made from high-quality materials that can withstand even the harshest conditions, so that your business can benefit from signage no matter the weather.
Whether you're looking for shop front signs, A-boards or directional signage, we can help you find the perfect outdoor signs for your business.
Stand out on the high street with eye-catching retail signage, designed using insights into customer psychology. Shop signage can be a very effective promotional tool, as it can be used not just to advertise your business, but to welcome customers and guide them around the space, as well as to relay information.
Bold retail signage can determine whether or not people notice your shop, so having something that makes a great first impression is key.
Our designs guide your visitors smoothly from point A to point B. Directional signage improves the visitor experience by helping them find their way around more easily, making it a more welcoming space.
We offer directional signage for both indoor and outdoor use, so that you can help people navigate a building, or direct them to your premises. The signage can be tailored to reflect your branding, so that it is recognisably yours.
For over 60 years, we have been working with brands and local business on a range of signage projects. Our dedicated team of seasoned experts stands ready to design and craft the perfect sign tailored to your unique needs. We take care of the whole creative process, ensuring that your signage matches your specifications perfectly.
But don't take our word for it – explore our inspiring gallery below to witness the artistry and creativity that defines our work!
Signage FAQs
Signage can be a very effective but surprisingly overlooked business tool. Good signage can attract customers, as it puts your business name directly in front of a potential audience. It’s great for brand awareness too, which is why it’s so important to invest in striking signage that will leave an impression on passers by.
As well as increasing footfall and getting your business noticed, shop or business signage can increase impulse buying opportunities, especially if it’s advertising special offers or alluding to time-sensitive deals.
Outside of sales opportunities, signage can be very effective at relaying information to customers and pointing people in the right direction. Backlit, illuminated signage is also ideal for relaying information when it's dark outside, for increased visibility.
The placement of your sign is as important as the design of it. The best place to put signage totally depends on what you’re trying to achieve with the signage. For example, if you wanted to target foot traffic, signage should be at eye level - but on a busy street, an eye-level sign could be easily blocked, so a sign should be placed higher. On the other hand, if you wanted to place a sign on a roundabout, you’d want it to be situated where drivers can easily see it at a glance.
Service Graphics will be able to advise you on the best place to display your sign, as well as the best kind of sign for your business goals.
When choosing the best material for your outdoor signage, the unpredictable British weather should definitely be a major factor! You’ll need a sign that’s durable and weather resistant, such as aluminium, acrylic or PVC - each type of material has its own pros and cons, which we’re happy to discuss with you, to make sure that the longevity of your sign offers excellent return on investment. We also offer vandalism-resistant materials to further add to the lifespan of your signage.