Aldi - A New Way To Save!

As the cost of living has continued to spiral upwards in the UK, more shoppers are looking to reduce the cost of their weekly groceries. As a result, discount supermarket Aldi has seen its market share increase considerably. As of September 2022, it is the UK’s fourth-largest supermarket brand, with a market share of 9.3%.  Aldi also reported gaining more than 1.5 million customers in Q3 2022.

Aldi is conscious that as its store footprint grows, there is a danger that its ecological impact could also rise. As a result, the company has invested heavily in developing its Eco Concept Store offering, with Royal Leamington Spa chosen to test whether a store can deliver a great customer experience whilst reducing its carbon consumption.

Thanks to the use of sustainable building materials and the incorporation of innovative design changes, Aldi has estimated that this first Eco Concept Store will reduce life-cycle carbon emissions by up to two-thirds, when compared with an existing Aldi store.

Service Graphics assisted with the communication and promotion of the key sustainability messaging providing Back Office Wall Graphics, POP/POS Tension Fabric Category Headers and Vinyl Applications, alongside marketing messaging for new propositions including the “hard to recycle” collection unit at the store entrance, and a nuts and coffee refill fixture.